In a put up-war context of deprivation and rationing, Dior had only one obsession: to allow girls to rediscover joy, elegance and sweetness. Slimane's rebranding of the Yupoo Dior menswear line (from the fusty Christian Dior Monsieur to the hip Dior Homme) tailored a variety of city avenue kinds to swimsuit the in-house tradition of classicism and bourgeois elegance. Along with Tom Ford, Slimane is emblematic of the rise of the "creative director" engineering not solely the various collections but also the brand's visual identification proper all the way down to store design and the structure of the Dior Homme boutiques worldwide.